BY JAMES

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CITY JAMES

Thomas “James” Thomsen – Official Merchandise Collection


Meet the collection created in collaboration with Thomas "James" Thomsen – equality advocate, speaker and inspiration for thousands. With over 100,000 followers across social media, James has focused on authenticity, equality and the courage to stand up for oneself. The collection reflects exactly that: strong messages, iconic statements and designs that go straight to the heart – and make a difference.

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Welcome to BY JAMES – more than just clothes

This collection is created in close collaboration with Thomas “James” Thomsen – equality advocate, speaker and voice for authenticity, courage and community. Here you will find not just clothes, but a strong expression of who you are and what you stand for.

BY JAMES is for those who lead the way.
You who chase your dreams – and dare to say it out loud. Every hoodie, every T-shirt and every message in this collection is created with a focus on physical well-being and mental health. It's about feeling good in what you wear – and at the same time standing strong in who you are.

You will find hoodies, t-shirts, tote bags and socks with striking statements such as “EQUALITY” and “RACISM SUCKS” – clear markings in the fight for equality, diversity and respect.

And you'll find inspiring styles like “I GOT MY OWN BACK” and “FOLLOW YOUR DREAMS. NOT PEOPLE” – designed to remind you of your strength, your direction and your worth.

Whatever message you carry, you carry it with pride – as part of something bigger.

Welcome to the BY JAMES family.
We are proud to have you with us. Because this is made for you – by me.
#BYJAMES

BY JAMES
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Free shipping on purchases over 599 kr.

Express delivery in 1-3 business days

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Official merchandise

Always 100% genuine – produced in Denmark

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14-day full return policy

Easy returns via our returns portal

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5 star service

We love to provide exceptional service.