Jutland loves Jutland – and so do we.

Welcome to the official Jyden collection – a tribute to the true West Jutland DNA, where humor, attitudes and hardcore local patriotism go hand in hand. Here you will find, among other things, the iconic T-shirt with the text "PRØLI OHØR HER!" – a truly impactful statement from someone who doesn't take a piss from anyone.

The collection also offers hoodies , crewnecks and hats with the characteristic Jutland logo – where both Funen and Zealand are quite appropriately cropped out. Because let's be honest:
Do you actually know why Jutland is cooler than Copenhagen?
There are big beer cans, buckets of booze in them. All the cars are lowered, and have you heard of tractor pulls? There is always room on the highway, and everyone around you has a hunting license.

This is merch for those who don't just come from Jutland - but live it. Whether you were born with dirt in your blood or just dream of saying things straight with a twinkle in your eye, you've landed in the right place.